SAN FRANCISCO–()–Watchwith®, the leader in related content syndication, and Syfy, the media destination for imagination-based entertainment, today announced the debut of Syfy Sync, powered by Watchwith. Syfy Sync is the best way to watch and experience Syfy’s hit reality show, Face Off, using the Syfy iPad or Android tablet app. Syfy Sync adds all-new original content, created on-set, including photos, videos and behind the scenes information, specifically produced for the sync-to-broadcast experience. This exclusive Face Off second screen content debuts tonight with the season three premiere on Syfy and was created by Syfy producers using the Watchwith Showrunner tools. Watchwith enabled the Syfy team to quickly create and publish valuable scene-based content that brings a new level of fun and interaction to the consumer viewing experience.
“Syfy Sync is a great example of how Watchwith helps content owners unlock the value of their programming across screens”
“From the beginning, we were clear about our creative goals for the sync experience; the content needed to be additive and not duplicative. No simple re-use of assets across screens was allowed,” said Matthew Chiavelli, vice president of emerging platforms for Syfy Digital. “This approach drove us to create fresh, fun, interactive content and deliver an application that is truly enhancing the experience for viewers. This is the kind of creative commitment needed to produce a great sync-to-broadcast experience, and something our close relationship with show production allowed us to create.”
“Syfy Sync is a great example of how Watchwith helps content owners unlock the value of their programming across screens,” said Watchwith CEO Zane Vella, “Syfy gets closer to their audience, viewers get a deeper experience, and advertisers connect in a high value, intimate way.”
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