New 360° Video app creates action-filled worlds for mobile marketing
Amsterdam, 14th March 2011 – XS2TheWorld, a mobile marketing and mobile application building specialist, today launched 360° Video, a mobile app which puts the user at the centre of moving video, creating interactive, immersive worlds on the iPhone 4 and iPad.
The app goes further than ever before in creating branded moving worlds that users can enter, control and explore. Working in a similar way to online 360° images, and using the accelerometer on the iPhone 4 and iPad, the mobile app places the viewer at the centre of moving footage so they can look around the environment and even interact with elements such as text, images or links.
A brand could, for example, use this mobile marketing tool to create an immersive world from a skiing video, allowing the viewer to look up, down to the side and behind during a slalom run as if they were within the video itself. A bar or hotel could film a live tour through their property, giving the viewer the opportunity to look around at guests walking through the space, and stop and interact with signs or maps.
Said Sander Munsterman, CEO of XS2TheWorld: “The development of this technique is a step change in the use of video on mobile devices because it places the user right in the centre of the action. By making the experience dynamic and realistic, we open up many new application possibilities for our clients in the area of Brand Experience in sectors such as travel, sports and automotive.
360 Video Screenshot
“It’s a positive sign to see that in the music industry the Black Eyed Peas have taken the first step with this technique. We are very proud of the fact that we developed our own, bespoke in-house version that brands can use to create whatever worlds they wish.”
XS2theworld partner, video production company Transmission TX, is already expert in creating 360° video for online and real-world uses. Transmission TX and XS2theworld will work together to create fully bespoke mobile marketing video experiences for brands.
Said Andrew Yardley, technical manager at TTX: “Brands have already benefited hugely from being able to create worlds that users can move around in, but until now they’ve been limited to online or real-world platforms. Mobile will create a more personal experience because the user will have complete control over how they experience that world. On a device such as the iPad, that’s a very powerful experience.”
XS2theworld and Transmission TX have already created interactive experiences for you to explore, which can be found via the iTunes app store. They are:
Skiing in the French Alps (Title: Resort & Run Awareness)
Motorcycle Cruising (Title: Harley Davidson Ride)
Behind the Scenes Filming (Title: BBC Drama Series – Doctors)
Earthquake Rescue (Title: Exercise Orion Search & Rescue Training)
Behind the Scenes Time lapse (Title: BBC Drama Series – Land Girls)
Velodrome Training (Title: Track Cycling at Herne Hill)
About XS2TheWorld
XS2TheWorld acts as a Mobile Marketing and Branding specialist that consults and develops tailor made solutions for mobile marketing and new media. XS2 uses its own unique mobile technology (IP), creative skills and people to help companies and brands generate exposure, differentiation towards competition and return on investment.
Sander Munsterman
With offices in Amsterdam and Jakarta and access to potentially 3.3 billion users, XS2 offers unparalleled marketing expertise and reach for brands. Our experience in mobile enables us to reach a wide audience worldwide. XS2TheWorld’s unique competitive advantage benefits mobile network operators, media and businesses operating in the VAS (Value-Added Service) market.
XS2TheWorld has been active within the field of mobile solutions since the year 2006 and developing mobile applications across over 2000 different mobile handsets (Java enabled, Blackberry, Symbian, Iphone, Windows Mobile and Android.)
XS2TheWorld is a fast growing company and has developed successful, award winning and groundbreaking mobile solutions for brands in a variety of business segments. These include IBM, Fanta, ABC, Kodak, BBC, Orange, I Amsterdam (The city of Amsterdam), BP, Guinness, BAT and the Cannes Film Festival.
About Transmission TX
Transmission TX Ltd are specialist suppliers of Spherical and 360° video production facilities, consultancy & software. Their new SphereVision division, based in SW London, has brought together Production Technicians, Spherical Video Systems Designers, Software Engineers and Developers to produce Europe’s foremost 360° Media & Spherical Video solutions provider. Drawing upon more than 40 years of Broadcast Television Systems experience and 20 years of Software Engineering, TX provide the most comprehensive range of 360° and Spherical Video systems, software and production services available
Press Contact:
Patrick Smith
Switch Communications
+44 7734 600553
