BEVERLY HILLS, Calif.–()–Cristiano Ronaldo, the world famous soccer star and global icon, debuts today new official iPhone and Android apps, published by Digital Artists Entertainment and powered by leading self-service mobile app platform Mobile Roadie. The new app is the premier mobile destination for Ronaldo to engage with his millions of fans around the world while encouraging them to interact with each other. The app enables fans to access “everything CR in their pocket” anytime, anywhere with the latest information about the popular international athlete, including official news, social media buzz, photos, videos, games and a fan wall allowing them to discuss CR with other fans around the world. Fans who download the app will gain access to exclusive content, including four never-before-seen images of Ronaldo.
“We are thrilled to bring the #1 athlete in the world on Facebook onto his own mobile platform, where he can provide fans with exclusive content and direct engagement. Digital Artists believes sports and entertainment icons should be empowered to maximize and monetize the mobile Internet under their own brands”
Key features of the new Cristiano Ronaldo app include:
- Exclusive Content – fans can view photos available only through the app along with new videos rolling out in the coming months.
- News – fans will be the first to receive official news from Ronaldo, including push notifications for breaking news.
- Fan Wall – fans can discuss all things Ronaldo in real-time by posting comments and photos. Updates from him global network of fans can even be viewed on a world map, allowing his audience to interact with each other based on their location.
- Social Network Feed – fans have direct and easy access to tweets and Facebook posts from the app.
- Games and Apps – fans can discover games and additional Ronaldo apps the minute they are available.
Ronaldo has a massive online audience with more than 6 million Twitter followers and is the most popular athlete on Facebook with 40 million fans, currently adding over a million fans each month. By downloading and engaging with the app, fans can earn points – and those with the most can compete to win autographed Ronaldo merchandise.
“It’s been great to see the love and support that I’m getting from my fans all over the world, so this is a great way to be even closer to them,” said Cristiano Ronaldo.
“We’re proud to partner with Cristiano Ronaldo to offer his millions of fans a comprehensive and highly interactive mobile experience,” said Michael Schneider, CEO of Mobile Roadie. “Mobile Roadie has consistently been the go-to choice for some of the world’s most exciting artists, teams, brands and we’re proud to add Cristiano Ronaldo to that list.”
“We are thrilled to bring the #1 athlete in the world on Facebook onto his own mobile platform, where he can provide fans with exclusive content and direct engagement. Digital Artists believes sports and entertainment icons should be empowered to maximize and monetize the mobile Internet under their own brands,” said Scott Rupp, CEO of Digital Artists.
The app is available now for a free download at both the iTunes App Store and the Android Marketplace. It can also be downloaded by visiting http://road.ie/Cristiano.
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About Cristiano Ronaldo
Cristiano Ronaldo is the world’s #1 athlete, with 40 million followers on Facebook. After a world record transfer contract and presentation attendance, on May 2011, Ronaldo became the highest goal scorer in a season in the history of his team, Real Madrid. With 51 goals, he won the European golden boot for the second year. At only 26 years old, and after playing for Sporting CP, Manchester United and Real Madrid, Ronaldo also won the Ballon d’Or in 2008, as well as several other individual and team prizes.
About PolarisSports
PolarisSports is dedicated to the commercial management for professional sports athletes. We represent some of the biggest football stars and our goal is to provide marketing and advertising solutions to our customers. We propel our stars into prestige brands and help them reach consumers more effectively. PolarisSports is wherever a sports fan is, both on the field and off. We turn sports passion into business passion.
About Mobile Roadie
Mobile Roadie is a powerful self-service mobile app engagement platform that allows anyone to create a fully customizable iPhone or Android app in minutes. Apps created on the Mobile Roadie platform are professional, effective, and most importantly, drive fan engagement. Mobile Roadie powers over 3,000 apps with more than 15 million end users for brands worldwide including Katy Perry, Madonna, Taylor Swift, The Beatles, Adele, Harvard Law School, Wynn Las Vegas, Dallas Mavericks, San Diego Zoo and London’s Tech City. Mobile Roadie is headquartered in Los Angeles with offices in London.
About Digital Artists Entertainment, Inc.
Digital Artists Entertainment, Inc. creates socially-powered digital content platforms for premier global sports & entertainment franchises, such as Real Madrid and Cristiano Ronaldo. Using a total-picture view of the digital business opportunity, Digital Artists helps premier franchises monetize mobile, social, and digital video content; activate, expand & monetize their social media networks; and maximize their audience across screens and geographies.
