Bloomberg Expands Mobile Offering

l bloomberg mobile screen shot highres Bloomberg Expands Mobile Offering

NEW YORK–(BUSINESS WIRE)–Adding to its market-leading suite of mobile applications, Bloomberg L.P. is releasing a new Android app including news and stock home screen widgets. Business and financial executives can now access Bloomberg news and market data, and track stock portfolios through this customizable app that adds to Bloomberg’s already extensive portfolio available on iPhone, iPad, Blackberry, Nokia, and now Android. It is the first business and finance app for Android that allows users to read stories while off-line.

“Bloomberg uniquely harnesses technology to combine data, news and information into integrated tools that are relevant for our users”

Bloomberg uniquely harnesses technology to combine data, news and information into integrated tools that are relevant for our users,” said Oke Okaro, global head of Bloomberg Mobile. “We’ve made significant developments in creating rich, personalized experiences on mobile, and we’re working on some incredible applications that will leverage Bloomberg’s core strengths as a multimedia and technology company.”

Bloomberg’s apps are designed to deliver the critical news and market information business and financial executives need to make informed decisions. This includes interactive charts that enable users to drill down on information that’s personally relevant for them. For example, starting with the 52-week stock chart that appears on the stock’s summary page, users can tap a stock chart to see it in full-screen mode – where they can also see details for the open, close, high, or low for a time period ranging from five years ago to the current day.

The app provides news related to particular stocks, and users can create personalized views of the news by industry, region, exclusivity or popularity.

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Bloomberg also has an app for subscribers to the Bloomberg Anywhere service that enables them to tap into the tens of thousands of functions on the Bloomberg Professional(R) Service. Plus, the company’s sports apps for fantasy baseball and football help enthusiasts make better decisions about the players on their teams.

Read more about the Android app and other innovations from Bloomberg.com at http://inside.bloomberg.com. In addition, follow us on Twitter http://twitter.com/BloombergNow and Facebook http://facebook.com/BloombergNow.

For more information on Bloomberg, please visit http://www.bloomberg.com/about.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

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